Logitech eyes enterprise market, looking for new growth drivers
By Gao Yuan | China Daily | Updated: 2012-08-13 08:04
Swiss hardware accessories maker Logitech International SA is eyeing China's enterprise market to boost sales amid the global economic recession.
"We are looking for fresh growth drivers after years of operation in the consumer market," said Quin Liu, chief executive officer of Logitech China.
Logitech urgently needs its business-to-business arm in China - a new division that was launched this month - to generate profit, and the directors have set a high bar for the division.
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