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Business ethics plan to raise consumer confidence

Updated: 2012-08-03 07:50
By Li Jiabao ( China Daily)

The Ministry of Commerce has started a one-year pilot program to promote a sound business culture in 10 cities to help boost consumer confidence, officials said on Thursday.

"At present, a key impediment to domestic consumption growth is that businesses credibility falls beneath the public's expectations, and residents cannot buy goods at ease," Wen Zaixing, director of the ministry's department of market supervision, said at a news briefing.

The ministry started the one-year pilot program on Monday in 10 cities, including Beijing, Shanghai and Tianjin. The program, mean to ensure the quality of products and services, will be extended to the whole country after the trial, according to the ministry.

Business ethics plan to raise consumer confidence