Is it really Wimbledon if it's noisy and purple?

Players do not have to wear white uniforms, the traditional dark-green color scheme on court has been replaced by bright pink and purple, music blares from speakers around the grounds and the crowds are raucous.

Welcome to new-look Wimbledon, the British institution steeped in traditions the world's top players were very familiar with - until the Olympics rolled into town.

"Wimbledon is so quiet. You don't hear much talking. But here you do hear talking. It's a really big crowd. It's exciting," said Serena Williams, returning to Center Court less than a month after winning her fifth Wimbledon title on it.