Go global by thinking local, firms are advised
By Lan Lan | China Daily | Updated: 2012-07-31 08:06
Small steps lead to giant strides in overseas markets, experts say
When asked how he feels about working for a Chinese company, Jeffrey Shafer, vice-president of global communications at Lenovo, responded quicker than a mouse click: "It's a global company."
Even a cursory glance at the company's executive list confirms the truth of that statement.
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