Homebodies are a market force

Liu Wanyi turned on her laptop as soon as she got up on Sunday morning. After playing a game, she chatted with friends and shopped online as she ate breakfast. At lunchtime, she had a pizza delivered.

"It's too hot to go outside. Fortunately, online stores have all kinds of products, and they can deliver directly to my home," said the 29-year-old advertising executive. "It's more comfortable and convenient to stay at home and be a zhai person (homebody)."

Liu is not the only one to think so.