An inspirational band

Adidas launched its adiBand on Tuesday to ignite even greater support for Chinese athletes in London this summer.

The adiBand, a wristband that features the national colors and the image of a dragon, has been designed to inspire the public to get fully behind this year's Olympians.

The launch, hosted by adidas in Sanlitun, Beijing, was attended by major national celebrities, adidas' brand ambassadors and award winning actresses Fan Bingbing and Yao Chen, Miss World Zhang Zilin, former world diving champion Tian Liang and former women's national volleyball team members Zhao Ruirui and Yang Hao.