SME center boosts individual strengths

Relaxing in a coffee shop with a cappuccino and a croissant, it's easy to dream about what it would be like to own the place.

For many people, the idea of running a cafe is not just a luring business but also a dream. Wang Zhendong tries to help people realize those dreams by connecting local coffee aficionados with the world.

A lecturer on tourism management at a Shanghai college, Wang knows that coffee is seen as a social, affluent, and downright hip habit by the growing Chinese middle class. So he opened a night course on coffee house management, which won widespread appraisal.