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Celebrating 50 years of Bond-mania

By Mike Collett-White in London | China Daily | Updated: 2012-07-07 07:36

Suave, sophisticated, sexist - James Bond has meant many things to many people since he first hit the screen 50 years ago. A new exhibition marking the big anniversary looks at another side of the fictional secret agent - his role as trend-setter.

Designing 007: Fifty Years of Bond Style opens at London's Barbican Centre on Friday and traces the importance of fashion and design in the 22 official Bond movies released so far.

It is one of a series of events celebrating 50 years since the release of Dr No, the first in the record-breaking film franchise that starred Sean Connery in the main role and launched one of the most famous characters in movie history.

Celebrating 50 years of Bond-mania

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