CSOFT helps Chinese companies go global
By Yang Cheng | China Daily | Updated: 2012-07-04 08:09
As a leading global communications company that provides globalization and language solutions for businesses around the world, CSOFT has high expectations for Chinese firms looking to go global.
Such business is expected to generate a quarter of the company's revenue next year, whereas in the past, revenue was dominated by Fortune 500 clients requiring localization support in China.
Shunee Yee, president and CEO of CSOFT, said Chinese firms are transforming themselves from OEM manufacturers for other brands into "world-class partners", which has added value to the global supply chain. Yee said this is comparable to China opening a new Silk Road to the West.
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