Citroen: High hopes for luxury DS brand
By Gong Zhengzheng | China Daily | Updated: 2012-07-02 07:53
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The DS5 on display at the 2012 Beijing Auto Show. Now with a low profile in China, the French brand is opting for local production. Jason Lee / Reuters |
Citroen's high-end marque DS might be obscure to Chinese consumers, but the French carmaker aims to change that perception and rapidly expand sales in China by producing a slew of models locally.
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