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Staging a comeback

By Chen Nan | China Daily | Updated: 2012-06-29 07:34

Staging a comeback

As the mainland music industry languishes on life support, two 16-year industry veterans are attempting to resuscitate it through revamping its concert sector.

They're Song Ke, founder and former CEO of Taihe Rye Music - a top-performing company with such pop stars as Li Yuchun and Lao Lang - and songwriter and music producer Gao Xiaosong, who ushered in the campus folk music genre in 1994.

The duo has taken the helm of the new label Evergrande Music. The label was founded on June 18 in Beijing by Evergrande Real Estate Group, one of the country's 10 largest real estate developers.

Staging a comeback

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