Brand giants deliver world-beating gear

Only a month to go before the greatest sporting show on earth - the 2012 London Summer Olympics - and many of the world's top sports equipment suppliers are stepping up their efforts to grasp the unique marketing opportunity for their showcase brands.

The US sporting goods giant Nike has just unveiled the gear to be worn by Chinese athletes in London this summer competing in archery, basketball, beach volleyball, tennis, track and field, weightlifting and wrestling.

"Nike has been bringing innovation to Chinese athletes since 1984.