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Roadmap for long-term corporate social responsibility

China Daily | Updated: 2012-06-18 07:56

Roadmap for long-term corporate social responsibility

Q+A: Klaus Maier

As head of a leading automotive company committed to fulfilling its social responsibilities, Klaus Maier, president and CEO of Mercedes-Benz (China) Ltd, says he believes that it's a duty of the company to make a difference in the lives of the less fortunate and contribute to sustainable social causes.

Maier, the first Mercedes-Benz CEO to act as the chairman of the company's charity fund, has a deep passion for the many causes supported by the Mercedes-Benz Star Fund. He said he has been touched countless times by heartwarming encounters with children whose lives have been uplifted by music.

Roadmap for long-term corporate social responsibility

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