Make me your Homepage
left corner left corner
China Daily Website

Soccer fever fails to net company sponsorships in China

Updated: 2012-06-12 08:27
By Qiu Quanlin in Guangzhou ( China Daily)

Despite growing football fever on TV screens across China for Euro 2012, the tournament for all the top international teams in Europe has failed to ignite corporate sponsorship interest here.

According to Feng Tao, CEO of sports marketing firm Shankai Sports International, which is the authorized sales agent in China for the event, there have been sales of packages involving tickets and other hospitality at the matches themselves.

But not one corporate agreement in terms of actual sponsorship, has been agreed with the event organizers, the Union of European Football Associations.

Soccer fever fails to net company sponsorships in China

...