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China Daily Website

Online retailers cash in on Euro 2012

Updated: 2012-06-12 08:27
By He Wei in Shanghai and Chen Limin in Beijing ( China Daily)

Online retailers cash in on Euro 2012

Championship sparks roaring trade in beer, flags, kits and trophies

Despite the time difference between China and Europe, Chinese online businesses were abuzz about Italy's tight defense against Spain in the early hours of Monday morning in the Euro 2012 championship as die-hard football fans stayed up late for the match.

"The results might determine which national flag we should keep more of in stock," said Xie Hui, an online vendor on Taobao.com, a popular customer-to-customer site in China.

Online retailers cash in on Euro 2012

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