Fair evidence of changing attitudes toward sex

As China develops socially and economically, the Chinese are becoming less likely to view sex as a taboo subject.

That tendency is evident at a sex cultural fair being held from June 6 to 10 in Xi'an, capital of Northwest China's Shaanxi province. Deng Jianfeng, project manager of the event, said the fair attracted more than 20,000 visitors on each of the first three days after the fair opened. About 70 percent of them were middle-aged and old people.

The event, named the Fourth Xi'an Reproductive Health and Sexual Culture Art Fair, is sponsored by the Xi'an Population and Family Planning Commission and managed by Deng's company, Xi'an Qujiang Exhibition Co.