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New promotional strategy launched for Bird's Nest

By Chen Xiangfeng | China Daily | Updated: 2012-06-01 07:54

The world-renowned Bird's Nest stadium plans to promote its image and increase its influence internationally by better managing its mascot.

New promotional strategy launched for Bird's Nest

The Magic Mall animation production company and the National Stadium (better known as Bird's Nest) Company signed a contract on Tuesday to work together to promote the mascot in various markets.

Using animation and cartoon technology, the Bird's Nest mascot will be shown in local and overseas markets.

New promotional strategy launched for Bird's Nest

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