Acquisition is the way for Chinese publishing companies

Jiangsu-based Phoenix Publishing & Media (PPM) Group announced its foray into the United Kingdom during the 2012 London Book Fair, joining the increasing number of Chinese publishers who are taking their business overseas.

Group international business development director Liu Feng says PPM International (London) Ltd will start with print services before gradually extending into other cultural businesses.

"The UK is an important book market and naturally, it was our first choice when we were deciding which oversea destination to set up our business," Liu says.