Balanced reports needed: Experts

Media from China and Africa must cooperate to provide a perspective that can counter inaccurate reports from dominant Western sources, experts said on Tuesday at the International Seminar on International Media Coverage of China-Africa Relations.

Chinese and African media cannot rely on Western media outlets, which sometimes make misleading reports on Sino-African ties based on the personal values of reporters or motivated by the company's drive for profit, said Yang Guang, an expert on African studies with the Chinese Academy of Social Sciences.

Chinese and African media should further promote communication between media staff members and send more reporters to work in Africa and China by themselves, said Wang Nan, a researcher from the China Chahar Institute.