Ads to appear on book covers
Publishers have started printing advertisements on book covers in a move to help their industry sustain development and survive.
The book, My Son, Yo-Yo, written by the mother of renowned cellist Yo-Yo Ma and released in March, was the first book to carry an advertisement, said Li Baozhong, deputy director of the Publishers' Association of China.
On the back cover, beneath a sentence describing the love between a mother and her children, is the logo of a well-known Chinese textile manufacturer.
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