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Ads to appear on book covers

By Chen Xin | China Daily | Updated: 2012-05-02 08:06

Publishers have started printing advertisements on book covers in a move to help their industry sustain development and survive.

The book, My Son, Yo-Yo, written by the mother of renowned cellist Yo-Yo Ma and released in March, was the first book to carry an advertisement, said Li Baozhong, deputy director of the Publishers' Association of China.

On the back cover, beneath a sentence describing the love between a mother and her children, is the logo of a well-known Chinese textile manufacturer.

Ads to appear on book covers

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