Programming for Linsanity

While Linsanity seems to be subsiding somewhat in the United States, fanaticism for the point guard seems to be growing in China.

As such, Lafeng Entertainment, a Beijing-based culture and media company, recently announced it will spend 50 million yuan ($7.9 million) making a TV serial based on Lin's story.

Titled Awesome Basketball Kid, the 30-episode series will track the development of a nebbish basketball player of Chinese origin, who spends his time warming the bench, to someone who finally shines on court thanks to his persistence and hard work.