Reed Huabai takes reins of housewares trade show

Reed Huabo announced on March 5 that it has partnered with Shanghai Zhongbai Exhibitions to host the China Daily Use Articles Trade Fair, one of the largest and most venerable trade shows in China's department store industry.

The London-headquartered Reed will be the majority shareholder of a new joint-venture company formed by the two companies called Reed Huabai Exhibitions.

The event will enjoy official support from the China Commerce Association of General Merchandise, which will also help to organize the event.