Report: Rising consumer faith in companies

Corporations rethink PR in the era of social media

BEIJING - Private companies in China are more trusted than State-owned enterprises, yet SOEs are still more trusted than foreign companies, according to a report by global public relations agency Edelman.

According to Edelman's annual "trust barometer", Chinese public trust in businesses increased from 61 percent to 71 percent in 2011 over the year previous, the only increase among the 23 countries covered in the study.