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Vitamin giant bounds onto the scene

Updated: 2012-03-03 07:53
By Liu Lu ( China Daily)

BEIJING - Five years after NBTY Inc, formerly known as Nature's Bounty Inc, began selling its products on the Chinese mainland, the US producer of dietary supplements is ready to take another step forward.

In an attempt to capitalize on the growing demand from China's expanding middle class, the company plans to boost its investment in the country to become the leader in the nutritional-supplements industry.

"China is without doubt going to be the biggest market for supplements. This is driven by the aging population, rising incomes and better-educated consumers," said Xia Junbo, managing director of NBTY (China) Trading Company Ltd, the Chinese unit of NBTY. "We are prepared to make a substantial investment in China."

Vitamin giant bounds onto the scene