Rethink discount restriction

Opinions have been solicited on a proposal issued recently by the film administration under the State Administration of Radio, Film and Television, to restrict the discounted price of movie tickets to no less than 70 percent of the full price.

This has provoked immediate criticism. Not only from moviegoers who are complaining they will no longer be able to buy so many tickets, but also from those who argue the discount-restricting draft is at odds with market rules.

Discount tickets encourage people to go to the cinema and are mostly group purchases, rewarded to cinema members or offered through sales promotions. They have produced benefits for both cinemas and group-buying websites.