Video shopping service launched

SHANGHAI - The e-commerce giant Alibaba Group Holding Ltd has launched a video-shopping service that will start next month.

Customers of Tianmao, Alibaba's business-to-customer arm, will be able to obtain information about items from video clips in Tianmao's own buyer-friendly player.

The pilot program, set to make its debut on March 6, marks Alibaba's latest attempt to translate its successful sales volume into an optimized user experience, said market insiders.