Music isn't a dead duck

The new title of Taihe Rye Music's former CEO Song Ke surprised many - Song is now board director of the Long Joy Peking Duck restaurant.

He explains the drastic career change like this: "When I make good roast duck, people pay and thank me. When I make good music, nobody pays me and some even ridicule me."

With such first-tier Chinese pop singers as Li Yuchun and Sha Baoliang under its flag, Taihe Rye Music is one of the top-performing mainland music companies. And Song, who judged the Super Girl national singing competition, is seen as a guru in Chinese music circles.