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China Daily | Updated: 2012-02-10 08:07

A good move against absurd ads

The Hainan provincial population and family planning commission will reportedly launch a "slogan-cleaning project" this year to remove "sharp-toned" family planning advertisements. The age when slogans such as "fewer kids, more pigs" and "severe punishment without mercy for violating family planning rules" were the norm will thus become history, says an article in Oriental Morning Post. Excerpts:

Perhaps the creators of the family planning slogan, "fewer kids, more pigs", used kids and pigs together so that it would have a greater impact on semiliterate villagers, but in doing so some rural officials exposed their attitude toward life.

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