Chinese new year happy for NBA
China Daily | Updated: 2012-02-04 07:50
The NBA concluded it first Chinese New Year celebration, reaching 96 million cumulative viewers through the league's television and digital platforms in China.
The inaugural celebration paid tribute to the league's Chinese fan base with a 21-game broadcast schedule, customized content, and a variety of Chinese New Year-themed events in China and the US from Jan. 21-28.
The games were broadcast on the NBA's television partners in China including CCTV 5, BTV, GDTV and GZTV, and earned 79 million viewers. NBA programming on Sina and Tencent reached 17 million viewers.
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