Heading to small cities to get bigger

BEIJING - Advanced Micro Devices Inc (AMD) plans to boost sales in China's small cities and rural areas because the company's new head believes the less-developed regions will be the next goldmine for the global personal computer (PC) industry.

"The next billion PC customers will come from emerging markets, especially China," said Rory Read, AMD's president and chief executive officer.

China's information technology (IT) industry has reached an inflection point with the rise of cloud-computing and the government's move to push the integration of Internet, broadcasting and communications networks, Read said.