BMW journeys to cultural awareness and protection
By Han Tianyang | China Daily | Updated: 2011-12-12 07:58
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Vice-Minister of Culture Wang Wenzhang (left) and BMW Brilliance Automotive Ltd President and CEO Olaf Kastner (second right) at the art installation Joy of Journey by Pan Gongkai, president of the Central Academy of Fine Arts, on the fifth anniversary of the cultural preservation program. Provided to China Daily |
An exhibition of traditional arts and craftsmanship opened to the public free of charge on Dec 1 at the Century Hall of China Millennium Monument, the latest effort by German automaker BMW and its local joint venture to promote protection of China's cultural heritage.
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