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AIA stays ahead with 'back to basics' plan

By Hu Yuanyuan | China Daily | Updated: 2011-12-09 08:09

For Cai Qiang, chief executive officer of American International Assurance Co Ltd (China) - the first foreign insurer to venture into the country - it is time to go "back to basics" with a focus on sustainability.

Cai said the company will pay more attention to the demands of the domestic market and local customers rather than the single-minded pursuit of greater market share and short-term profits.

"AIA China will strive to make progress in terms of professionalism, productivity and profitability, and to help insured households and companies better deal with risks and accumulate their wealth," Cai said.

AIA stays ahead with 'back to basics' plan

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