Growth reflects region's success

URUMQI - Chen Qiang has a simple formula for doing well in foreign trade.

The general manager of Yema International Group, a leading trading company based in the Xinjiang Uygur autonomous region, said success in the business comes from "continuous reform in accordance with changing markets" and "credibility built upon honest and sustainable business".

When speaking of reform, Chen can point to Yema's 19 years of change that transformed it from a small cross-border trading company into a conglomerate with dealings in foreign trade, financing, culture and the capital markets.