From the chinese press

Too many ads ruin TV programs

A lot of advertisements are telecast during interludes in TV programs, seriously interrupting and influencing people's watching experience. As a result, viewers are left wondering whether they are watching a TV play with ads or ads with a TV play. Hence, the State Administration of Radio, Film and Television has done the right thing by banning such advertisement breaks during TV plays, says an article in People's Daily. Excerpts:

Viewers are not against a reasonable number of ads. They understand the importance of advertising revenue for TV stations, too. But when a 45-minute TV program has eight to 10 ad breaks, people cannot enjoy the program. TV stations indulging in such a practice give undue preference to ad revenue over social responsibility.