Watch out, say duped customer seeking redress from Taobao

GUANGZHOU - Wang Hui could hardly believe the Casio watch he purchased online would turn out to be a fake.

The Guangzhou resident spent 599 yuan ($95) in late October to buy a watch that carried a price tag of 2,282 yuan in a local Casio outlet from an online store in Taobao Mall, China's largest business-to-consumer platform run by Alibaba.

"In the beginning, I felt happy at the thought of buying a watch from a reputed international brand at such a low price," Wang said.