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TV dramas go online, copyright prices soar

By Zhang Zhao | China Daily | Updated: 2011-11-30 07:58

In 2006, the online copyright for 80 episodes of the blockbuster TV drama My Own Swordsman sold for a modest 100,000 yuan ($15,720).

Just five years later, the price paid by Internet portal Sohu for rights to another hit television series - New Princess Pearl, which has nearly 100 episodes - soared to 30 million yuan.

Then there's the deal by Qiyi, a video website run by China's largest search engine Baidu, to pay 1.5 million yuan for the rights to each episode of another TV drama.

TV dramas go online, copyright prices soar

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