SARFT orders ban on sexy ads

BEIJING - Chinese audiences can expect fewer sexually suggestive commercials and more public information advertisements on their screens after China's top broadcasting regulator ordered a ban on sex-related advertisements on TV and radio.

The State Administration of Radio, Film and Television (SARFT) ordered on Wednesday that sex-related advertisements be banned and demanded greater self-discipline from TV and radio stations.

Shen Hong, a researcher on journalism and communication from Minzu University of China, said that a lack of proper supervision has encouraged the prevalence of sex-related advertisements.