Nike plans to 'just double it' in China with focus on small cities
By Li Woke | China Daily | Updated: 2011-10-14 07:53
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Shoppers examine at items at a Nike store. The world's largest maker of athletic shoes aims to double its revenue in China in the next four years. The company has been active in the Chinese market for 30 years, with sales surpassing $2 billion in the 12 months to May 2011. Jin Lee / Bloomberg |
SHANGHAI - The renowned sporting goods brand Nike aims to double its revenue in China in the next four years, an ambitious plan that it hopes will leave competitors in the dust.
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