Geely: Brand promotion via music tour
By Xiao Han | China Daily | Updated: 2011-09-30 08:25
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Above and below: The performance at Stockholm Concert Hall is part of the Geely orchestra's European tour. Photos provided to China Daily |
The Zhejiang (Geely) Orchestra, sponsored by Chinese automaker Geely Holding Group, has been on a performance tour in Europe since mid-September, as part of the company's efforts to promote its corporate culture and improve brand awareness among foreign countries.
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