Industry Special: Bayer CropScience: Rejuvenation through more R&D and bioscience

Bayer CropScience unveiled a new four-pillar strategy for future growth at the company's annual press conference on Sept 15 in Monheim, Germany.

Sandra E. Peterson, CEO of Bayer CropScience, outlined the company's plan to drive business growth by focusing on rejuvenating its core crop protection business, being customer-centric along the entire value chain, refocusing its innovation through increased R&D investment and extending its bioscience business

"Our entire organization is focusing on meeting the rapidly changing needs of a planet hungry for agricultural resources," said Peterson.