Promoting public diplomacy

Aim is to bring China and other countries closer together and show its commitment to peace and cooperation

The world is undergoing a period of great change at present in which the trends of economic globalization and multi-polarization are continuing to accelerate. Under this backdrop, perceptions of countries are determined by a number of factors, including the state of their development and the influence of their cultures, social systems and ideologies. "Soft power", which mainly comprises values, systems, political views and cultural influence, is being increasingly emphasized by various countries around the globe, and particularly by major countries. This has given rise to public diplomacy, which is considered an important means of developing soft power.

Various countries have taken steps to increase their strategic investment in public diplomacy in a bid to boost their soft power. China should also actively engage in public diplomacy in order to comprehensively develop its soft power, further boost its international appeal and influence, and ensure that the Chinese people gain a greater understanding of not only the outside world, but also themselves. This is both a pressing task and a long-term strategy with far-reaching implications.