Consumers chew on food producers flaws

Food-safety rumors have a butterfly effect in China's cyberspace, and when it comes to international fast food giants in recent days, the effect seems to be magnified.

Both KFC and McDonald's, probably the most famous international fast food brands in China, have been involved in a number of food quality scandals exposed by netizens recently.

KFC's TV commercial says its soy milk is "made in the ancient way". However, in response to netizens' claims that this was untrue, KFC admitted that its product is made from soybean powder, while stressing the powder's Chinese producers follow KFC's special recipe and thus can make sure the milk tastes similar to milk from freshly ground soybeans.