Creating brand value in global market

After reform and opening-up, Chinese companies have, through their own efforts and with government support and the promotion of many industrial associations, achieved remarkable progress in brand building.

Brands are the intangible assets of companies. As assets, they can be freely transacted, which means ownership of the brands can change. Not only can foreign companies purchase the brands of Chinese companies, Chinese companies can also buy foreign brands. Such transfers of ownership don't involve a change in the brand's nationality they are merely a change in company ownership. Thus, there are no brands owned by China only brands owned by Chinese companies. Take Volvo, for example, which was purchased by Geely Automobile, it is not a Chinese brand, but a brand owned by a Chinese company.

If we mistake a company's brand as being a nation's brand, it will politicize trade issues.