Letters

A welcome soccer match

The Italian Super Cup soccer match, played between AC Milan and Inter Milan at the National Stadium (Bird's Nest) on Aug 6, was a visual feast for Chinese soccer fans.

But it carries a lot more meaning than that for China and Chinese soccer. Domestic enterprises that sponsored the match got a chance to expand their global reach, because not only Chinese people, but also soccer fans across the world watched the event. It was a great opportunity for Chinese enterprises to advertise their products and promote their brands beyond the country's boundaries.