Music stars campaign to end hunger crisis in Africa
NEW YORK - A global social media campaign featuring a Bob Marley song was launched by some of the music industry's top stars on Tuesday to help stem the hunger crisis that is increasing in the Horn of Africa.
More than 150 stars including Lady Gaga, U2, Justin Bieber, Jay-Z, The Rolling Stones and Paul McCartney are among the well-known figures using their Facebook pages and Twitter feeds to urge fans to donate money to help the numerous families starving in the region.
The campaign, called "I'm Gonna Be Your Friend", can be found at imgonnabeyourfriend.org. It shows a video of Bob Marley & The Wailers' 1973 song, High Tide or Low Tide, accompanied by footage of malnourished children created by award-winning film director Kevin Macdonald.
