The ever vigilant CEO

Nielsen supremo seeks high-profit demand on a 'watch and buy' basis

BEIJING - The mission of David Calhoun, chief executive officer of The Nielsen Company, one of the world's leading suppliers of marketing and media information, TV ratings, online intelligence and cell phone data, is to measure the world in a "watch and buy" way.

The "watch" segment provides audience data and analytics primarily to the media and advertising industries. The "buy" segment provides retail transactional measurement and consumer behavior information as well as analytics primarily to businesses in the consumer goods industry.