Lenovo aims for increased brand recognition

BEIJING - The Chinese computer maker Lenovo Group said it plans to significantly boost its brand recognition in the world's major markets in the coming years, as part of its efforts to develop into a consumer-based technology company.

In an interview on Friday, David Roman, Lenovo's chief marketing officer, told China Daily that the company plans to become one of the top three PC brands in most key markets across the world in the next few years.

"In many of the countries, Lenovo really has a limited presence, because we have often focused on corporate, rather than commercial, business," said Roman, a former senior executive at Hewlett-Packard Co (HP).