Everyone is jumping on the online TV bandwagon

Pictures and words are powerful but videos have the edge and the country's major media organizations seem to agree. It's not just video sharing sites like Youku and Tudou but also mainstream media giants like Sina that have got in on the action.

They parlay traditional news resources and "borrow" or buy footage from diverse and far-reaching agencies. They stream TV series and movies, in addition to hosting netizens' videos. There's also a burgeoning private sector producing short films, soap operas and animations. The result is a turbo-charged journey through the national headspace.

As if to underline the variety, Sina Video has 12 categories of top 10 videos on offer. Most viewed this week is a segment on the unraveling of Hong Kong celebrity couple Nicholas Tse and Cecilia Cheung; a Shanghai TV news anchor who strips down for a video on what appears to be the benefits of an essential-oil massage experience; and a Taoyuan, Taiwan province, man who catches a pervert red-handed on his bus.