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Mercedes-Benz and Li Na partner for 'perfection'

By Bian Ji | China Daily | Updated: 2011-06-20 08:00

Mercedes-Benz and Li Na partner for 'perfection'

As the Wimbledon Championships at the All England Lawn Tennis Club and Mercedes-Benz both celebrate their 125th anniversary this year, Mercedes-Benz is partnering with French Open winner Li Na as she becomes the first Chinese global ambassador for the brand.

The three-year partnership will also see Li become the official ambassador for the carmaker's Swing for the Stars junior tennis program, an initiative it co-founded with the China Tennis Association in 2008.

"Mercedes-Benz has a rich heritage supporting tennis and sports around the world, so our exciting partnership with Li Na is yet another step in furthering this cause. Her dedication, passion and drive to succeed in her career perfectly alignwith Mercedes-Benz's brand philosophy of 'The best or nothing'," said Bjrn Hauber, executive vice-president for sales and marketing at Mercedes-Benz (China) Ltd.

Mercedes-Benz and Li Na partner for 'perfection'

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