China market, Italian style

Active since 1965, trade commission promotes Italy's flair for business

BEIJING - Antonino Laspina, Italian trade commissioner and coordinator of the Italian Trade Commission (ICE) in China, sees more of the barriers to business between the two cultures falling away.

Rising local awareness of Italian product quality and detailed manufacturing efforts, its state-of-the-art technology and high-end lifestyle are key reasons Italian have boosted their presence in China, he noted.